How do economies of scale work in the music industry? What are first-copy costs??
What will be an ideal response?
ANSWER:
Economies of scale occur when producers make so many copies of something that they learn how to make each of those copies more cheaply. Economies of scale work when a musical product can be marketed to a large number of consumers, because the marginal costs of producing CDs are fairly low. First-copy costs include all the costs of producing and marketing the musical product. The marginal costs cover making additional copies of the CD and distributing them.?
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Technology always "brings order to chaos."
Answer the following statement true (T) or false (F)
New and unfamiliar terms should be defined because _________.
A. audiences aren't impressed by technical vocabulary B. definitions help set up arguments and explanations C. audiences aren't impressed by technical vocabulary and definitions help set up arguments and explanations D. without definitions the audience might think the speaker made them up E. none of the above
The target audience of a campaign is asked to watch a new TV ad. Just 24 hours after release of the ad, the company sends personnel to interview those who participated in watching it. What is this strategy called?
a) Day-after recall b) Survey research c) Attitude measurement d) Accurate dissemination
It is a term used to refer to the interpretive process by which listeners or readers translate and interpret messages from outside, assign meanings, determine relationships, and draw out implications
A) beliefs B) selective perception C) decoding D) inattention