Critics of Nike often complain that its shoes cost almost nothing to make, yet they are priced so high. Identify the elements of providing and communicating value that add to Nike's cost structure and result in the high price of Nike shoes
What will be an ideal response?
Although the raw materials and manufacturing costs of a sneaker are relatively low, marketing the product to the consumer is quite expensive. Providing value includes R&D costs and the costs associated with shipping to retail locations as well as the retailers' overhead. Communicating value includes obtaining celebrity endorsement and extensive advertising. Nike must also pay for a sales force that communicates the product's value to retailers and helps ensure that products are available in retail locations convenient to end consumers.
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Tyler is a police officer out on patrol. After talking on his radio to his dispatch, Tyler uses words such as “copy that” and “10-4”. These words are known as
a. slang. b. colloquialisms. c. jargon. d. lingo.
The comprehensive and collision premium of a Rolls-Royce in relationship to a Chevy
A) will be higher because a Rolls-Royce costs more than a Chevy. B) will be lower because Rolls-Royce drivers will be more careful. C) depends on the insurance rate structure of the state in which the car is insured. D) is a poor investment.
Explain how managers should delegate, including the steps of the delegation process, as well as situations in which delegation is inappropriate.
What will be an ideal response?
The initial set of chromosomes generated by a genetic algorithm is called the population
a. True b. False Indicate whether the statement is true or false