Schuler and Jackson (1987) suggest which HR strategy is required to match Porter’s competitive strategy of focusing on niche markets:

a. innovation
b. quality enhancement
c. cost reduction
d. progressive


a. innovation

Business

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In developing countries, such as Ghana, the best way to communicate with market segments may be through:

A) mass media. B) written word. C) magazine ads. D) TV ads. E) dance, songs, and storytelling.

Business

______ listening requires that one put aside all distractions and focus on one’s conversational partner in an effort to be supportive, caring, and warm.

a. Comprehensive b. Combative c. Empathic d. Appreciative

Business

________ testing is a customer test that involves placing the product within the firm to see how it performs in different applications

A) Beta B) Research C) Sales-wave D) Alpha E) Simulated

Business

According to Trompenaars's framework, ______________ cultures are meritocracies that reward what you do.

Fill in the blank(s) with the appropriate word(s).

Business