One of the key demographic changes is that the workforce is becoming more ______.
a. complicated
b. monetarily driven
c. diverse
d. streamlined
c. diverse
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Collections of manufacturing workstations that are dedicated to the production of similar parts or part families are?
a. Production corrals b. Group technology cells c. Cellular cages d. Production houses
You work in the marketing department of a company that sells computers directly to customers. Recently, your CEO decided he wants to expand and begin selling through popular retailers. You have been given the task of identifying retailers that reach a significant portion of the target market but that also fit with the quality of your company's brand. Once these retailers are selected, you are to work with these retailers to negotiate shelf placement. Your job deals mainly with which marketing attribute?
A. Promotion B. Distribution C. Consumer behavior D. Pricing E. Product
Which of the following is not an example of successful branding?
A. A product represents luxury to customers. B. Customers associate a product with high ethical standards. C. Customers confuse a business's logo with that of another business. D. Associate your company with a charity.
What happened when John Olson issued a skeptical report on Enron?
a. He was given a bonus b. He was fired c. He was recognized by the business press for his insight d. Both a and c