Under the Lanham Act, a plaintiff has standing to bring suit when s/he can ______.
a. prove beyond a shadow of doubt that the defendant’s advertising directly and immediately caused the harm
b. prove that the defendant’s actions clearly fall under the law’s jurisdiction
c. establish that the defendant’s actions within the law’s zone of interest were the proximate cause of the harm
d. show that the defendant’s actions within the law’s zone of interest directly and immediately caused the harm
c. establish that the defendant’s actions within the law’s zone of interest were the proximate cause of the harm
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Becoming an apprehensive communicator is one of the book's goals for you
Indicate whether the statement is true or false
In what situation is a chalk or marker board a particularly good presentation aid?
A) when you haven?t had time to prepare B) when you want to impress your audience with your impromptu skills C) when there is a need to kill time D) when feedback tells you listeners don?t understand something
Conditional statements do not leave room for interpretation
Indicate whether this statement is true or false.
Buying a car and then noticing numerous positive ads for the car is an example of ___________
a. selective attention b. selective exposure c. proximity d. resemblance