Which of these best describes social judgment theory?

a. the ratings organizations, such as those who assign movie ratings
b. the way society censors what the media writes to avoid conflict
c. the way people understand the message based on their life experiences
d. the way writers practice getting inside their readers’ heads


c. the way people understand the message based on their life experiences

Communication & Mass Media

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Sometimes consent to enter private property is implied, under the legal doctrine of

a. due process. b. custom and usage. c. equal access. d. journalistic privilege.

Communication & Mass Media

What was the political importance of the Zenger acquittal?

What will be an ideal response?

Communication & Mass Media

Which of the following seems to be the most important impact of interactive media?

a. connecting with others b. searching for and exchanging information c. entertainment d. financial transactions

Communication & Mass Media

Carly works in the marketing department at a regional grocery store chain. She is creating a customer survey and includes the following question: "Do you prefer name brand or generic grocery products and list your favorite products." What is wrong with Carly's survey question?

a. It does not accommodate all possible answers. b. It asks two different questions. c. It is a closed-ended question. d. It is an open-ended question.

Communication & Mass Media