Which of the following statements best describes the process of idea screening in new product development?
A. It is the process of selecting the most promising ideas to be further evaluated for feasibility.
B. It is the process of mass producing a new product so that consumers can avail it.
C. It involves specifying the details of each idea's technological feasibility, its cost, how it can be marketed, and its market potential.
D. It involves creating the first versions of products called prototypes which are used in further consumer testing.
Answer: A
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In Nash equilibrium, no manager wants to unilaterally change his or her strategy
Indicate whether the statement is true or false
Stephen wants to ensure that his goals for his department are relevant. According to the text, he should ask ______.
A. who else is doing this? B. when will it be completed? C. how does this fit in with the broader mission of the organization? D. how will we accomplish this?
Twelve associates at Felton Corp. took a test administered by the firm to be promoted to senior associate. Eight men passed the test, but one man and three women failed it. Because no women passed the test, Felton Corp. did not promote any of the applicants and devised a new selection tool. The eight men who passed could bring a lawsuit against Felton Corp. based on the Ricci ruling.
Answer the following statement true (T) or false (F)
Electronic communication
A. enables participants to pick up on subtle, nonverbal, or inflectional clues. B. can reduce time and expenses devoted to traveling. C. requires lessening participation in communication to fewer people. D. prevents gossip, insults, threats, harassment, and the release of confidential information. E. always leads to more satisfying negotiations.