A(n) ________ is an unincorporated business entity that combines the most favorable attributes of general partnerships, limited partnerships, and corporations.
A. limited liability company
B. S corporation
C. sole proprietorship
D. joint venture
Answer: A
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In its focus on bottom-line financial value, the ________ approach offers limited guidance for go-to-market strategies and does not fully account for competitive moves
A) brand equity B) brand value chain C) customer tracking D) customer equity E) brand extension
Jamie, a sales manager for an industrial materials company, reviews each sales representative's performance quarterly. She knows business has been good, but is surprised to see some reps are selling much more than their goals while others are not meeting their goals. What should Jamie do?
What will be an ideal response?
What is marketing analytics and how does it benefit marketers?
What will be an ideal response?
Which of the following is the most appropriate opening for an adjustment message granting a claim?
A) We are very sorry to hear that your meal with us did not meet your expectations. B) Thank you for your letter of November 16 describing your bad dining experience with us last weekend. C) Although we believe that the food we served last weekend was of the highest quality, we are willing to refund the cost of your dinner this time only. D) The enclosed check for $78, which covers the cost of your dinner, demonstrates our desire to satisfy our customers and earn their confidence.