Andy has been called in to have a heart-to-heart conversation with a client about a campaign they are running. In 2 months, they want to get a million followers on Instagram and get 50,000 engagements on Twitter. What issue does this raise for this campaign?

A. They are not embracing the realistic component of effective objectives.
B. They are not embracing the specific component of effective objectives.
C. They are not embracing the time-specific component of effective objectives.
D. This is a strong objective statement to have for this campaign.


A. They are not embracing the realistic component of effective objectives.

Communication & Mass Media

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The term for the psychological components of masculinity, femininity, and androgyny is

__________. a. sex b. hermaphrodite c. heredity d. gender

Communication & Mass Media

When Melanie is preparing her outline, she makes sure that all three of her main points have the same amount of significance. Which tenet of outlining is Melanie following?

Communication & Mass Media

Most people begin work with a new group without preconceived ideas about the process

Indicate whether the statement is true or false

Communication & Mass Media

Consider the following hypothesis:

H: Older adults will use more painful self-disclosures than younger adults. Which of the following statistical tests would be most appropriate for testing this hypothesis? a. ANOVA b. Independent-samples t-test c. Factorial ANOVA d. Chi-Square for contingency Tables e. correlation

Communication & Mass Media