When Melanie is preparing her outline, she makes sure that all three of her main points have the same amount of significance. Which tenet of outlining is Melanie following?


Answer: Coordination

Communication & Mass Media

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Louise is asked to develop a script for experts to say about the company's new product line. All of the statements will be used in future advertisements. What tool should the writer use?

a) Voices b) Sound effects c) Music d) Pictures

Communication & Mass Media

This advertising giant invented the unique selling proposition:

a) Mary Wells Lawrence; b) Rosser Reeves; c) Lee Clow; d) J. Walter Thompson; e) Sylvester Weaver

Communication & Mass Media

Camila waited in the rain for fifteen minutes because her boyfriend, D'Andre, was late to pick her up after class. When she asked him why he was so late, he replied "I had to drop off my dry cleaning on the way. Stop making such a big deal out of this!" What best classifies D'Andre's response?

A. confirming response B. impervious response C. supportive response D. disconfirming response

Communication & Mass Media

A per curiam opinion is

A. an opinion by a judge or justice who disagrees with the majority opinion. B. a written legal argument prepared by an attorney. C. an opinion issued by an attorney general. D. an unsigned opinion from an appellate court.

Communication & Mass Media