A naïve forecast for September sales of a product would be equal to the forecast for August
Indicate whether the statement is true or false
FALSE
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Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
A. ubiquity B. richness C. information density D. universal standards
A firm would be most likely to use backward invention in which of the following situations?
A) when it needs to offer a less complex product in a foreign market than it sells elsewhere B) when it has decided to rely on a straight extension strategy C) when it first markets a product internationally D) when it participates in a free trade zone E) when it relies on the practice of dumping
A passive sentence
A) contains some form of the verb to be. B) is usually shorter than an active sentence. C) includes a verb expressed in the past tense. D) calls reader attention to the doer of the action. E) is not appropriate when using negative language.
A turn-key project is best defined as:
A. giving a foreign manufacturer the right to use a patent in return for the payment of a royalty B. a form of direct foreign investment in which the investing entrepreneur holds a minority ownership position in the foreign venture C. a method in which an entrepreneur contracts his or her management techniques and skills to a (foreign) purchasing company D. a method of doing business whereby a foreign entrepreneur supplies the manufacturing technology or infrastructure for a business and then turns it over to local owners