By assuming the philosophy of marrying our customers we are conveying all but one of the
following messages to them.
a. We are in an ongoing relationship.
b. We will strive to meet their needs.
c. We know that they will not want the hassle of changing companies.
d. All of the above.
c
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An effective communicator of a message develops the message from the receiver's viewpoint which is a "you attitude" rather than a "me attitude."
Indicate whether the statement is true or false
Statements such as ____ demonstrate that you understand their reaction and are concerned about solving the problem.
A. "You must have been disappointed when you received the wrong shipment" B. "I can imagine that you were frustrated when the product didn't work properly" C. both a. and b. D. neither a. nor b.
A contractual obligation may not be discharged through novation.
Answer the following statement true (T) or false (F)
Which of the following statements about specialty stores is true?
A. Customers usually consider price to be the most important factor in their selection of a specialty store. B. Customers at specialty stores are not concerned with the distinctiveness of the merchandise or the store's physical appearance. C. Specialty stores typically avoid price wars. D. Specialty stores are ineffective test markets. E. A typical specialty store carries a wider assortment of specialty merchandise than department stores.