"It was a good speech. I didn't see anything that needed

improvement." This is an ineffective evaluation of a peer's
speech.

Indicate whether the statement is true or false


True

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. Ed Sullivan came to be known as “Mr. Television.” 2. Cable television has grown steadily in popularity in the United States from 1990 to 2010. 3. Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks. 4. When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets. 5. When the VCR first came out, broadcasters and movie studios saw it as threat and tried to make home recording illegal.

Communication & Mass Media

Most words have both connotative and denotative meanings

Indicate whether this statement is true or false.

Communication & Mass Media

When your audience seems less informed than you expected, which of the following is recommended by your text?

A. Stress common ground. B. Use more humor or novelty. C. Use direct references to the audience. D. Delete the more technical materials. E. Shorten your speech by cutting out subpoints.

Communication & Mass Media

The stage of reducing equivocality at which an organization makes a note of what worked or what did not so that it can make good decisions in the future is

A. ambivalence B. retention C. selection D. conclusion

Communication & Mass Media