Answer the following statement(s) true (T) or false (F)
1. Ed Sullivan came to be known as “Mr. Television.”
2. Cable television has grown steadily in popularity in the United States from 1990 to 2010.
3. Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks.
4. When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets.
5. When the VCR first came out, broadcasters and movie studios saw it as threat and tried to make home recording illegal.
1. False
2. False
3. True
4. FAlse
5. True
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Which of the following is NOT a recommendation for working with activist consumer groups?
A) agree to work with anyone making threats B) work with groups more interested in finding solutions than attracting publicity C) offer transparency D) turn their suggestions into action E) all of the above
Explain and give examples of the three types of communication
What will be an ideal response?
A cardinal writing sin in any medium is ___________________, or using unnecessary words
Fill in the blank(s) with correct word
A speaker suddenly realizes that he is facing an audience that views his thesis unfavorably. He should adapt by
a. targeting the differences and working to reverse them. b. starting with areas of disagreement and moving to areas of agreement. c. avoiding any discussion of misunderstandings or misapprehensions. d. building on commonalities and similarities.