________ are windows or animated creatures that appear on a user's screen in an attempt to get his or her attention when the user is accessing the Internet.
A. Blogs
B. Links
C. Banner ads
D. Pop-ups
E. Interstitials
Answer: D
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All of the following situations require a retrospective application of a change in a reporting entity except for:
A. Changing entities that are included in combined financial statements. B. Changing the specific subsidiaries that make up a consolidated entity. C. Presenting foreign subsidiaries in addition to domestic subsidiaries. D. Presenting consolidated financials rather than individual statements for separate entities.
Businesses that believe in managing globally, using the best people no matter where they are located, therefore will usually staff international facilities with ______ nationals.
A. parent-country B. host-country C. third-country D. fourth-country
Answer the following statements true (T) or false (F)
1. An intelligent audience could be both easier and more difficult to persuade. 2. An audience needs to be moved both rationally and emotionally by persuasive appeals. 3. Among the persuasion variables described in the chapter that are associated with the speaker, the most significant variable is the speaker’s credibility. 4. A manager uses expert opinion when citing an authority to provide evidence.
Jorge is working on a sales brochure to promote a new product. Which of the following will Jorge do during the third phase of the writing process?
A) Anticipate how customers will react to the message. B) Proofread the brochure carefully for correct spelling, grammar, and punctuation errors. C) Conduct all necessary research to make sure that the brochure will meet his customers' needs. D) Decide how to organize the brochure to make it most persuasive to his customers.