Grouping similar customers based on their characteristics is referred to as __________.
What will be an ideal response?
Customer segmentation
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Oil companies must be aware of other firms' development of ethanol products since this is an example of which one force in Porter's model for industry analysis?
A. Bargaining power of buyers. B. Rivalry among competitors. C. Bargaining power of suppliers. D. Threats of new entrants. E. Threats of substitute products and services.
In which of the following situations would personal selling be the LEAST cost-effective choice?
A) a manufacturer selling a line of running shoes to a chain of department stores B) an automobile dealer selling luxury cars C) a real estate agent selling a home D) a chain of supermarkets selling convenience products E) a computer systems firm selling hardware and software to a large business
In the "Parable of the Sadhu," the hikers don't know why the Sadhu is on the mountain
Indicate whether the statement is true or false
The relationship between the franchisor and the franchisee is ordinarily an arm's-length employment relationship
Indicate whether the statement is true or false