Colonial Adventure Tours offers biking, hiking, and paddling trips
a. True
b. False
Indicate whether the statement is true or false
True
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The owner of a pet grooming salon wants to calculate customer equity. Which of the following would be a step the owner of this pet grooming salon should complete?
A) Compare investments made by the salon owner in acquiring the customer to the total amount of purchases made by the customer. B) Compare investments made by the salon owner to retain this customer to the total amount of taxes the salon owner pays. C) Ask the customer if she is planning on getting any new pets. D) Investigate how many other pet grooming salons are within five miles to determine the likelihood of this pet owner returning to this salon. E) Determine the age of the pet to estimate how much longer this customer may need the services of the salon.
Which of the following terms best represents the set of circumstances in which you are communicating?
A) Conciseness B) Clarity C) Context D) Medium E) Passive listening
A major disadvantage of publicity is that _____
a. credibility is low b. effectiveness cannot be assessed c. a small audience is addressed d. there is no control over message, timing, placement, and coverage
The term ____________ refers to feelings in response to, or expectation of, an event or object
a. Projection b. Emotion c. Moodiness d. Hope