Product planners need to consider products and services on three levels. Each level adds more customer value. The most basic level is the ________, which addresses the question, "What is the buyer really buying?"
A) an actual product
B) an augmented product
C) core customer value
D) co-branding
E) exchange value
C
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What is true about disability insurance?
A. It pays about 50 to 70 percent of the employee's salary in case of disability. B. It benefits the disabled employee only for the first year of disability. C. Payments under short-term plans are less than that of long-term plans. D. Most employers offer long-term disability plans. E. It offers coverage when the employee's dependent is disabled.
Rights are sometimes described as "trumps" that override the collective will. Rights function to protect certain interests that are more important and central in human well-being than the mere happiness of others.
Answer the following statement true (T) or false (F)
Before making a close, the salesperson should put away all visual aids since they will distract the prospect.
Answer the following statement true (T) or false (F)
If a contract requires the seller to deliver the goods to a carrier at a named place, who will then carry the goods to the buyer, the risk of loss passes to the buyer ________
A. when the goods leave the warehouse of the seller B. as soon as he/she accepts the contract in writing C. when the goods are handed over to the carrier at that place D. at the time the contract is concluded