A ________ is a good, service, idea, place, or person--whatever is offered for sale in the exchange
A) product
B) place
C) utility
D) benefit
E) demand
A
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MPR is effective in blanketing local communities and reaching specific groups and hence has to be planned separately from the less cost-effective advertising
Indicate whether the statement is true or false
In which of the following scenarios would high-pressure selling tactics typically be most advantageous for marketers?
A) selling situations with long-time customers B) selling situations with new customers with a high likelihood of becoming repeat customers C) selling situations with a company's most highly valued customers D) selling situations with one-time customers E) selling situations with dissatisfied customers
The lack of inventory capability in services is due to the service characteristic of intangibility.
Answer the following statement true (T) or false (F)
Bill is injured while standing on the corner of Hollyhock and Vine when Mia's new Hog speeds out of control because of a defective part. In most jurisdictions, Bill:
a. can sue the motorcycle manufacturer even though he does not have privity. b. cannot sue the motorcycle manufacturer because his injuries are personal injuries as opposed to economic loss. c. cannot sue the motorcycle manufacturer because the lemon laws require arbitration. d. cannot sue the motorcycle manufacturer because there is no privity of contract.