The lack of inventory capability in services is due to the service characteristic of intangibility.
Answer the following statement true (T) or false (F)
False
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What are the four fundamental elements of the Nadler and Tushman Congruence Model?
a. Shareholders, technology, processes, and mission b. Stakeholders, customers, product/service, and financials c. Culture, people, history, and future d. Tasks, people, formal organization, informal organization
. In target-return pricing, the cost is determined by which of the following:
a. the maximum amount that your customers will pay b. the cost of creating the product and adding a profit margin c. pricing is based on how much you have invested in your business d. the price you need to charge to meet your company goals
When conducting marketing research internationally, primary data gathering will have a greater chance of success if the firm
A. employs local researchers who understand how to approach potential respondents and can do so in their own languages. B. employs its own researchers who understand how the company prefers to conduct research. C. employs its own researchers who understand how to conduct marketing research ethically. D. employs nonprobability sampling. E. focuses on qualitative rather than quantitative data.
The color and size of an iPod would be considered credence attributes
Indicate whether the statement is true or false