Can a scatter diagram be used to explore the relationship between two nominal variables? Explain why or why not
No; scatter diagrams plot points of X and Y when both variables are interval variables. You cannot talk about a nominal variable increasing or decreasing.
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Which statement best explains the research findings about using two-sided messages to communicate with consumers?
A) Two-sided messages are widely used and are very effective in reaching target audiences. B) Two-sided messages are cost-prohibitive. C) Two-sided messages can be quite effective, yet marketers rarely use them. D) Two-sided messages are no different from one-sided messages and are used equally by marketers.
To meet the declining supply of potential employees, many small businesses are spending more money on technology.
Answer the following statement true (T) or false (F)
In a proposal designed to persuade clients to order surge protection equipment from your company, the close should
A) outline the report's key findings. B) include your analysis of the data you've presented. C) describe the action(s) you would like readers to take. D) answer the questions that led to the report. E) tell readers why they will regret not making a purchase.
Blogs, wikis, and virtual worlds are all examples of ________
A) traditional media B) social media C) virtual worlds D) review sites E) geospatial platforms