Lyall Electric, Inc., maintains a sales force for its small appliance customers and a separate sales force for its automotive customers. Lyall Electric utilizes a(n) ________ sales force organization
A) intensive
B) geographic
C) industry
D) product line
E) key accounts
C
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Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer
A) selective attention B) selective distortion C) subliminal perception D) voluntary attention E) selective retention
What is the basic principle of Vroom’s theory?
What will be an ideal response?
The realizable value refers to the expected proceeds from converting an asset into cash.
Answer the following statement true (T) or false (F)
CraftCo, Inc.'s projected sales for the first six months of 2012 are given below:
Jan. $500,000 April $490,000 Feb. $740,000 May $740,000 Mar. $380,000 June $610,000 40% of sales are collected in cash at time of sale, 50% are collected in the month following the sale, and the remaining 10% are collected in the second month following the sale. Cost of goods sold is 60% of sales. Purchases are made in the month prior to the sales, and payments for purchases are made in the month of the sale. Total other cash expenses are $40,000/month. The company's cash balance as of February 28, 2012 will be $25,000. Excess cash will be used to retire short-term borrowing (if any). CraftCo, Inc. has no short term borrowing as of February 28, 2012. Assume that the interest rate on short-term borrowing is 1% per month. The company must have a minimum cash balance of $15,000 at the beginning of each month. What is CraftCo, Inc.'s projected cash balance at the end of March 2012? A) $352,000 B) $301,000 C) $329,000 D) $361,000