Carol used a seasonal promotional gimmick to reach which target market?
A) business travelers
B) young families
C) retirees
D) summer campers
E) athletes
A
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________ is the process of developing and maintaining a crucial fit between the organization's goals and capabilities and its changing marketing opportunities
A) Benchmarking B) SWOT analysis C) Market segmentation D) Strategic planning E) Diversification
In what phase of team development do teams select members, become acquainted, build trust, and form a collaborative culture?
A) ?Storming B) ?Forming C) ?Norming D) ?Performing
Marketing opportunities involving present products and present markets are called "market penetration" opportunities.
Answer the following statement true (T) or false (F)
Which of the following would be a sign of a weak organizational culture?
A. Everyone uses a rulebook to decide what to do. B. Everyone knows the organization's goals. C. Everyone understands how things are done. D. Everyone helps new employees fit in. E. Everyone believes in the company's mission.