The final stage of the new service development process is:
A. Post introduction evaluation
B. Fine tuning of the positioning strategy
C. Commercialization
D. Business strategy development
E. Market research
Answer: A
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Explain the two perspectives of organizational culture. List the different culture types based on Competing Values Framework
AVCO used a famous registered trademark of BNC, Inc in a manner that reduced its value. This is a violation of the
a. Federal Fair Use Act. b. Federal Trademark Dilution Act. c. Federal Trade Protection Act. d. Cleveland/Myer Act.
The more specific the firm's advertising objectives, the
A. more difficult it is for a competitor to use competitive parity budgeting. B. more difficult it is for competitors' advertising to be effective. C. lesser the funding needed to meet advertising goals. D. easier it becomes to measure advertising effectiveness. E. easier it is to measure the advertising-sales response function.
The __________ approach has two advantages: it provides a digital signature as well as message authentication and it does not require the distribution of keys to communicating parties
What will be an ideal response?