Which outcome is considered to be the worst reaction to an influence tactic?
A. compliance
B. resistance
C. adherence
D. commitment
B. resistance
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A nonprobability sampling technique in which an initial group of respondents is selected randomly and subsequent respondents are selected based on the referrals or information provided by the initial respondents is called ________
A) quota sampling B) snowball sampling C) stratified sampling D) cluster sampling E) respondent sampling
Which of the following is true with regard to media publics?
A) The primary function of this group is to protect the interests of minority groups. B) This group carries news, features, and editorial opinion. C) The primary function of this group is to critique the marketing decisions of companies. D) This group includes neighborhood residents and community organizations. E) This group directly influences the company's ability to obtain funds.
Which of the following does not create a specific price level change?
a. change in production technology b. change in the rate of inflation c. changes due to supply and demand d. changes in the number of competing suppliers
The DEF Company is planning a $64 million expansion. The expansion is to be financed by selling
$25.6 million in new debt and $38.4 million in new common stock. The before-tax required rate of return on debt is 9 percent and the required rate of return on equity is 14 percent. If the company is in the 35 percent tax bracket, what is the firm's cost of capital? A) 10.74% B) 8.92% C) 9.89% D) 11.50%