Answer the following statement(s) true (T) or false (F)
1. Hedonic goods are those goods that meet customer needs.
2. The emphasis on marketing has always been on satisfying customer needs.
3. The policy of customer satisfaction is also known as the marketing concept.
4. A market is defined as the group of people who have the ability to purchase a product.
5. A firm that manufactures furniture would be an industrial market for firms that supply the raw materials.
1. FALSE
2. FALSE
3. TRUE
4. FALSE
5. TRUE
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What will be an ideal response?
Penetration pricing is a pricing strategy in which a new product's initial price is set relatively low in order to gain a large market share.
Answer the following statement true (T) or false (F)
Freedom of association and the effective recognition of the right to collective bargaining are the Global Compact principles in the area of ________.
A. anti-corruption B. human rights C. labor standards D. the environment
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What will be an ideal response?