Saturn Inc., an American international fast-food chain, is setting up businesses across Southeast Asia. However, the company is facing problems associated with language diversity and differences in signs and symbols in these countries. In order to solve these problems effectively, Saturn Inc. should
A. hire American managers.
B. hire local expertise.
C. hire expatriate managers.
D. employ home country managers.
E. employ a centralized HR system.
Answer: B
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Which of the following statements about obtaining commitment is FALSE?
A. Aggressive salespeople control a sales interaction but often fail to gain commitment because they prejudge the customer's needs. B. All prospects expect enough information from the salesperson to enable them to evaluate a good or service properly. C. To obtain commitment in a nonmanipulative manner, salespeople need to let the customer set the pace. D. Attempts to gain commitment must be geared to fit the varying reactions of each buyer. E. Customers dislike salespeople who display confidence in themselves, their products, and the company they represent.
Which of the following documents would NOT be filed with an appellate court?
A. the trial judge's confidential correspondence with the appellate court suggesting how it should rule B. all or relevant portions of the trial record C. the appellant's opening brief D. the appellee's responding brief
Alpha Company has assets of $640,000, liabilities of $270,000, and equity of $370,000. It buys office equipment on credit for $95,000. What would be the effects of this transaction on the accounting equation?
A. Assets increase by $95,000 and expenses increase by $95,000. B. Assets increase by $95,000 and liabilities increase by $95,000. C. Liabilities increase by $95,000 and expenses decrease by $95,000. D. Assets decrease by $95,000 and expenses decrease by $95,000. E. Assets increase by $95,000 and expenses decrease by $95,000.
Since ________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.
A. pure competition B. an oligopoly C. a megopoly D. a pure monopoly E. monopolistic competition