High-speed management has as its goal the achievement and maintenance of sustainable competitive advantage through innovative, flexible, adaptive, efficient, and rapid response to change

Indicate whether this statement is true or false.


Answer: T

Communication & Mass Media

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A staged event that lacks substance and is used to attract media attention is

A) illegal. B) lobbying. C) a news-maker. D) a pseudo event.

Communication & Mass Media

Andrew is a project manager. During one project, he faced a lot of problems as everyone in the team had a different solution. This created a problem in determining what strategy to use to effectively complete the project

Which type of conflict is best illustrated in this scenario? a) Procedural conflic b) Ethical conflict c) Productive conflict d) Intrapersonal conflict

Communication & Mass Media

A website that allows any user to add material and to edit as well as delete what previous users have done is called a:

a. wiki b. blog c. P2P service d. social networking sites

Communication & Mass Media

A public relations writer repeatedly sent a story about an upcoming charity soccer match, which was to be conducted by her organization

However, the writer failed to writethat several retired professional soccer players from the English Premier League would be participating in the match. Thus, after reviewing the story, all of the editors of those newspapers felt they had sufficient and more interesting stories to publish and decided not to publish the story about the soccer match. What aspect of newsworthiness did the PR writer fail to include in her story? a. The "What" b. The "Who" c. The "Why" d. The "When"

Communication & Mass Media