Which is NOT a key step in the public relations research process?

A) planning
B) assessment
C) data collection
D) data analysis
E) evaluation


Answer: B

Communication & Mass Media

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What technique spells out questions the PR writer should answer upfront?

a. inverted pyramid b. 5 Ws and H c. SUCCESS principles d. framing

Communication & Mass Media

Marsha and Karen have been friends since grade school. They both deeply value one another's opinions, and they both play an important role in one another's life. This example best illustrates what aspect of interpersonal communication?

a. Quality b. Simultaneous communication c. Mutual influence d. Relationship management

Communication & Mass Media

Evaluation of ideas during the brainstorming period itself is encouraged

Indicate whether the statement is true or false.

Communication & Mass Media

A group member showing nonverbal immediacy would lean back, sit farther away from members, and rarely make eye contact

True False

Communication & Mass Media