If you went before the city council to argue that zoning regulations should remain the

same in your area of town, your general purpose would be _____.

A) to inform
B) to persuade
C) to critique
D) to celebrate


B

Communication & Mass Media

You might also like to view...

According to the text, what did Andrew Weaver’s content analysis of YouTube videos

reveal?

a. Overall, the videos are equally violent as prime-time TV content. b. Overall, the videos are far LESS violent than prime-time TV content. c. Overall, the videos are far MORE violent than prime-time TV content. d. Women are featured MORE frequently on YouTube than on prime-time TV. e. Women are featured LESS frequently on YouTube than on prime-time TV.

Communication & Mass Media

Which of the following enabled Taco Bell to avoid a PR disaster?

a. being transparent and aggressive b. settling the customer lawsuit quickly c. developing a newer, better product d. making changes to a poor product

Communication & Mass Media

A verbal or nonverbal organizational cue for the audience's ears is called a _____

a. preview b. summary c. signpost d. speaker note

Communication & Mass Media

At a college located on the coast of North Carolina, the president e-mails his 528 employees with instructions about hurricane warnings and watches. He feels that he is very specific as to when his employees should come to campus and when they should stay home. To his surprise, he notices that during the first hurricane watch, many employees do not report to work, even though the president thought he had clearly explained that they should come to work in that event. Because he sent the information out to his employees with the understanding that he was not open to feedback or questions, this ________ approach to organizational communication was not effective.

A. information-transfer B. transactional C. strategic D. interactional

Communication & Mass Media