Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use
A) availability
B) affordability
C) aesthetics
D) durability
E) necessity
D
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Which of the following examples best illustrates marketing myopia?
a. A text messaging company founded in a small town determines it has no competition because there are no other text messaging companies near-by. b. An established software company that believes start-ups pose no threat. c. A company that sells music devices such as the iPod or MP3 players believes cell phones will not affect their sales. d. None of the above are examples of market myopia. e. All of the above are examples of market myopia.
Henderson Manufacturing Inc Henderson Manufacturing Inc manufactures electric scooters. The company currently makes all of the electronic components for the scooter itself. When 10,000 motors are manufactured each year, the motor costs per unit are as follows: Direct materials $5 Direct labor 5 Variable overhead 2 Fixed overhead 7 Plymouth Inc has offered to sell Henderson 10,000 motors for $14
per unit. If Henderson accepts the offer, 50% of the fixed overhead currently allocated to the motors could be avoided. Refer to the Henderson Manufacturing Inc information above. What are the relevant costs per unit of Henderson manufacturing the motors themselves? A) $15.50 B) $15.20 C) $19.00 D) $14.00
A(n) ____________________ is a legally binding agreement between two or more competent parties
Fill in the blank(s) with correct word
A person in a position of trust who undertakes to act for another with scrupulous good faith and honesty is called a_________
Fill in the blank(s) with correct word