Why is it important to consider your audience when constructing your speech? What
are the implications of NOT considering your audience?
What will be an ideal response?
A good answer will answer both parts of the questions and provide specific examples as
support,
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___________________ are usually described as being interactional, contextual, episodic, and improvisational.
A. The sites of culture B. The "core" assumptions of culture C. Cultural performances D. Schein's three levels of culture
There is little or nothing you can do to reduce your fear of speaking in public
Indicate whether the statement is true or false
In 1992, Ben Bagdikian found that the control of the media had shrunk to:
a. under 25 people b. under 250 people c. under 2,500 people d. under 25,000 people
Answer the following statement(s) true (T) or false (F)
1. Using slang is a bad copywriting choice when advertising toward minority groups. 2. The Hispanic community makes up over 50% of the U.S. population. 3. Understanding cultural nuance is an important part of advertising. 4. Bilingual Latinos are more influenced by ads in English than in Spanish. 5. Over half of all Latinos are under the age of 30.