Minimum-price laws are intended to protect small retailers from _____
a. price discrimination
b. the Robinson-Patman Act
c. predatory pricing by larger firms
d. item pricing removal
c
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Which of the following statements about the innovation adoption categories is true?
A) More than 50 percent of the population is classified as late majority adopters. B) Early adopters avoid risk. C) Early majority adopters do not want to be the first or the last to try a new product. D) Innovators are a much larger group than laggards. E) Late majority adopters are typically very concerned about social acceptance.
Which of the following exemplifies a good practice when writing a letter extending credit??
A) ?Davis writes his letter using an inductive sequence. B) ?Amar emphasizes the acknowledgment of the order more than the credit aspect. C) ?Megha includes sales promotional material in her letter. D) ?Tim avoids indicating the basis for the decision to extend credit.
Brandon's computer shop is considering two different configuration options. The first one is to have each computer built by the sales associates when they have free time. The second option is to hire a dedicated assembly technician
Option A has variable costs of $50 per computer and no fixed costs. Option B has a fixed cost of $1,000 but variable costs of only $5 per computer. What is the cross-over point?
The two aspects of the process for evaluating the results of a marketing decision are evaluating the decision itself and ________.
A. conducting a SWOT analysis. B. beginning a new environmental scan. C. evaluating the sales results. D. evaluating the decision process used. E. reallocating resources to become more efficient and effective.