As firms begin exporting to foreign clients and become what Adler calls "international corporations," they must:
A. increase the standardization of products and services.
B. adapt their approach and products to those of the local market.
C. adapt their approach but not their products to those of the local market.
D. adapt their products but not their approach to those of the local market.
Answer: B
You might also like to view...
Identify the 7Cs of design elements. Do you feel they are relevant in a mobile advertising context? Why or why not?
What will be an ideal response?
Overriding desires that drive how we live our lives are called
A. self-confidence. B. self-esteem. C. self-values. D. self-control. E. self-concept.
A criminal conspiracy occurs when two or more persons enter into an agreement to commit a crime.
Answer the following statement true (T) or false (F)
What does Reilly's law of retail gravitation state about the correlation between the size of a trading area and population density?
A. the population density increases when the size of a trading area increases B. the size of a trading area decreases as population density decreases C. the size of a trading area increases as population density decreases D. the population density decreases when the size of a trading area decreases E. the size of a trading area decreases as population density increases