Identify the 7Cs of design elements. Do you feel they are relevant in a mobile advertising context? Why or why not?
What will be an ideal response?
The 7Cs of design elements are context, content, community, customization, communication, connection, and commerce. Student opinions may vary regarding their relevance in a mobile advertising context, but they should recognize the advice for mobile advertising: Brands should limit their ads to a pair of phrases — the offer and the tagline. Brands should place their logo in the corner of the mobile ad frame. Finally, ads should use at least one bright color, but no more than two. Calls to action should be highlighted with a bright color.
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The higher the transaction costs related to NGOs demands, the more likely a ________ response will be employed by a business.
A) capitulation B) resistance C) competitive D) pre-emption E) cooperative
_____ enables business partners to set standards for data formats in Web pages.
A. Perl B. CGI C. XML D. SQL
Which of the following is NOT a common theme of newsworthy pitches?
A) average citizen slice of life B) first ever C) unusual application D) sex and health issues E) unique community service
If the under- or overapplied overhead amount is considered material, which of the following accounts would be the least likely to be adjusted at the end of the year?
A) Work-in-process B) Finished goods C) Cost of goods sold D) Raw materials