A basic, long-term pricing framework that establishes the initial price for a product and the intended direction for price movements over the product life cycle is called ___________.
A. strategic management
B. a price strategy
C. a promotional strategy
D. advertising strategy
Answer: B
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In a lease contract, the party who legally owns the asset is the
a. lessor b. lessee c. banker d. operator
Which of the following is a difference between product departmentalization and matrix departmentalization?
A. Unlike organizations with product departmentalization, organizations with matrix departmentalization follow unity of command. B. Unlike organizations with product departmentalization, organizations with matrix departmentalization use two or more forms of departmentalization together. C. Unlike product departmentalization, matrix departmentalization allows managers to specialize in one area of expertise. D. Unlike product departmentalization, matrix departmentalization makes it easier for top managers to assess work-unit performance.
A major disadvantage of a merchandising philosophy is that _____
a. coordination of buying and selling may be impaired b. responsibility for success or failure may be unclear c. buying and selling functions require different skills d. communication between selling and buying staff may be unclear
Kartov Corporation is in the business of developing pharmaceutical products. It uses a number of highly technical secret processes in its business. Martin worked for the company for five years and then left after an argument with one of the vice
presidents of the company. He then went to work for one of Kartov's competitors, which has begun to market similar products that seem to have been produced using the secret processes developed and used by Kartov. What, if any, recourse does Kartov have under the circumstances?