Describe the two theories that explain why the foot-in-the-door technique works.
What will be an ideal response?
The self-perception theory suggests that people like to see themselves as the type of person who supports a particular organization or worthy cause. The cognitive dissonance theory says that people prefer their actions to be consistent with their attitudes, beliefs, and values. So complying with a second request for a contribution would be consistent with previous decisions and would likely prevent the possibility of negative feelings resulting from inconsistency.
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Answer the following statement(s) true (T) or false (F)
1.Even if a person has a choice of 100 cable TV channels, a typical viewer watches 5-8 channels on a consistent basis. 2.Use of a remote control increases the number of channels a viewer consistently watches. 3.A major change by programmers is moving from a focus on message content to a focus on the delivery system. 4.Media exposures are inertial. 5.If we are not self-aware, the media can herd us into audiences for their most profitable messages.
Which of the following is NOT a consideration for selecting channels?
a. legal circumstances b technical circumstances c economic circumstances d channel matching circumstances e. marketing circumstances
The ____________________ response to interpersonal conflict involves denying or minimizing problems in a relationship
Fill in the blank(s) with correct word
This culture highly values modesty, concern for the relationship and the quality of life, and tenderness
A) masculine culture B) feminine culture C) high-power-distance culture D) individualized culture