Describe the two theories that explain why the foot-in-the-door technique works.

What will be an ideal response?


The self-perception theory suggests that people like to see themselves as the type of person who supports a particular organization or worthy cause. The cognitive dissonance theory says that people prefer their actions to be consistent with their attitudes, beliefs, and values. So complying with a second request for a contribution would be consistent with previous decisions and would likely prevent the possibility of negative feelings resulting from inconsistency.

Communication & Mass Media

You might also like to view...

Answer the following statement(s) true (T) or false (F)

1.Even if a person has a choice of 100 cable TV channels, a typical viewer watches 5-8 channels on a consistent basis. 2.Use of a remote control increases the number of channels a viewer consistently watches. 3.A major change by programmers is moving from a focus on message content to a focus on the delivery system. 4.Media exposures are inertial. 5.If we are not self-aware, the media can herd us into audiences for their most profitable messages.

Communication & Mass Media

Which of the following is NOT a consideration for selecting channels?

a. legal circumstances b technical circumstances c economic circumstances d channel matching circumstances e. marketing circumstances

Communication & Mass Media

The ____________________ response to interpersonal conflict involves denying or minimizing problems in a relationship

Fill in the blank(s) with correct word

Communication & Mass Media

This culture highly values modesty, concern for the relationship and the quality of life, and tenderness

A) masculine culture B) feminine culture C) high-power-distance culture D) individualized culture

Communication & Mass Media