Describe how an IT service firm can meet the needs of an organization. Provide an example of an IT service firm
What will be an ideal response?
If a company needs an information system but does not have the expertise or the personnel to develop the system in-house, and a suitable off-the-shelf system is not available, the company will likely consult an information technology services firm. IT services firms help companies develop custom information systems for internal use, or they develop, host, and run applications for customers, or they provide other services. These firms employ people with expertise in the development of information systems. Their consultants may also have expertise in a given business area. Examples of IT firms include IBM, HP, and Computer Sciences Corp.
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________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns
A) Relationship marketing B) Permission marketing C) Database marketing D) Internet marketing E) Horizontal marketing
Why should you avoid using fallacies?
What will be an ideal response?
When deciding on sales promotion methods to employ, marketers take several factors into consideration. Which factor below is unlikely to affect decisions regarding sales promotion methods?
A. Type of package B. Product characteristics C. Target market characteristics D. Types of resellers E. Competitive forces in the environment
A product idea may be in a different life-cycle stage in different markets.
Answer the following statement true (T) or false (F)