Credibility strategies seek to establish your competence, character, and _______

a. creativity
b. capability
c. comprehension
d. charisma


d

Communication & Mass Media

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The key to a successful radio talk show is having

a. identifiable personalities. b. interviews with celebrities. c. good calls from listeners. d. a current controversy.

Communication & Mass Media

In testing the validity of the argument in question 13, you would well advised to ask

(a) are the dissimilarities between the leader of a country and a fictional movie character so great as to adversely influence perception of the implied similarities in the analogy? (b) are sufficient cases of instances cited as grounds to ensure the reliability of the generalization? (c) is the relationship described consistent with the views of a majority or minority of experts in the field? (d) All of the above

Communication & Mass Media

Appropriate member-to-member touch can result in greater teamwork, solidarity, and sharing among members

True False

Communication & Mass Media

The only Germanic language developed outside Europe is ______.

A. Afrikaans B. Malay C. Tswana D. Xhosa

Communication & Mass Media