DeFeet InternationalDeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious
athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.Refer to DeFeet. If you were to define DeFeet's mission which would be most appropriate?
A. DeFeet makes socks.
B. DeFeet makes clothes for athletes.
C. DeFeet creates high-tech products for the serious athlete.
D. DeFeet provides the highest quality apparel for customers who demand the best.
E. DeFeet covers the world.
Answer: D
You might also like to view...
What are some of the things managers should do in regard to managing group norms?
What will be an ideal response?
The higher the acid-test ratio, the less able the business is to pay its current liabilities
Indicate whether the statement is true or false
Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?
A. Implementation and Control B. Price C. Customer Analysis D. Packaging E. Place
Perry is building his house and orders a hot water heater from Jones Co to be installed by them. The hot water heater they sent has a 45-gallon capacity when Perry ordered a 60-gallon capacity. Jones cannot provide a 60-gallon heater for two months, so Perry cancels the contract and gets a heater from Stosill's. Jones Co says it must be allowed to install the heater purchased from Stosill's. What
result? A) Jones wins; Perry can only cancel the contract as regards the goods. B) Jones wins; Perry can only cancel if installation is also delayed two months. C) Perry wins since the contract breach goes to the whole contract. D) Perry can cancel the whole contract, but he is then limited in his recovery of damages.