_____ are costs expended to keep nonconforming goods and services from being made and reaching the customer
A) Prevention costs
B) Appraisal costs
C) Internal failure costs
D) External failure costs
A
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Just as in Hollywood, in a marketing communications program there is "no such thing as bad publicity."
Indicate whether the statement is true or false
Nissan's earlier vehicles were difficult to start in many parts of the United States during the cold winter months. In northern Japan, it was customary for many car owners to put blankets over the hoods of their cars during winter months
Nissan's assumption was that Americans would do the same thing. This is an example of: A) ethnocentric orientation. B) polycentric orientation. C) regiocentric orientation. D) geocentric orientation. E) geopolitic orientation.
From the customer's perspective which of the following is the most important aspect of service?
a. Management's responsiveness to occurrences of failure. b. Timely delivery of service. c. Efficient handling of special requests. d. The encounter with service staff. e. A fair price.
Which of the following is true about a plurality decision of the Supreme Court?
A) It settles a case but does not set the precedent for later cases. B) It affirms the decision of the lower court. C) It settles a case and sets the precedent for later cases. D) It causes a case to be reviewed again at a later date.