Health providers have voiced concerns about the use of pesticides and the negative effects they possibly have on our health. A large insurance company is willing to sponsor a meeting of the nation's largest organic growers, pesticide producers, and retailers of organic foods if there is an interest in a cooperative effort to improve customers' perception of eating healthy. What type of survey technique would be most appropriate for determining if there is any real interest in such a meeting?
A. cyber focus groups
B. executive interviews
C. mall intercept interviews
D. CLT interviews
E. in-home interviews
Answer: B
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Answer the following statements true (T) or false (F)
1. When he or she does not speak the local language, a manager should rely on gestures and symbols since their consistency of meaning provides a form of universal communication throughout the world. 2. The Internet is a global network of independently operating but interconnected computers, linking hundreds of thousands of smaller networks around the world. 3. The buying and selling of goods or services over computer networks is 4. One reason e-business is so important is that the Internet dramatically lowers the cost of communication.
A company would be most likely to use which of the following to weed out unprofitable customers and target the most profitable ones for pampering?
A) CPV B) CSR C) NGO D) CLV E) the four Ps
Which of the following competitive strategies is least profitable?
a. differentiation b. cost leadership c. confrontation d. price fixing
An online third party that brokers a transaction online between a buyer and a seller best describes
A) strategic source. B) horizontal marketplace. C) vertical marketplace. D) online intermediary.