What are two typical ways MPR techniques foster communication between a firm and its publics?
What will be an ideal response?
MPR promotes communication between a firm and its constituents by cultivating word-of-mouth efforts and increasing media mentions, which, ideally, generate positive perceptions of the firm and its products. Word-of-mouth refers to information consumers spread intentionally about a brand. Media mentions are references to products usually communicated through the mass media.
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Which of the following problems is most likely when a sales agency is used instead of company salespeople?
A) The company will find it difficult to control the sales process. B) They do not take title to goods or negotiate purchases or sales. C) The value-added per sale is the lowest for sales agencies. D) Agencies will pay less attention to customers who buy the most or in large volumes. E) Sales agencies are often difficult to access due to strict contractual obligations.
Georgia deposits $4,000 every three months for five years. The first deposit is made on March 31, 2016, and the last deposit is made on December 31, 2020. The fund earns 16% and interest is compounded quarterly. How much money will Georgia have on December 31, 2020, immediately after her last deposit? Factors for future value of an annuity of $1 are
A) $123,876 B) $119,112 C) $110,034 D) $107,508
The ability to customize some projects is lost when using a standardized service
Indicate whether the statement is true or false
Bond issue costs have the effect of
a. decreasing a bond discount. b. increasing a bond premium. c. decreasing the effective interest rate. d. decreasing a bond premium.