For a brand to credibly reduce functional risk, it must have a strong enough ____________________ that suggests it is capable of solving the problem.
a. Personality
b. Awareness
c. Identity
d. Image
c. Identity
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Which of the following is a fixed percentage of the value of an imported product as it enters the country?
a. specific tariff b. ad valorem tariff c. nominal tariff d. effective tariff
Answer the following statements true (T) or false (F)
1. For the next year, Sullivan & Co. predicts sales of 15,000 units of a product with a contribution margin of $6 per unit and 30,000 units of another product with a contribution margin of $10 per unit. The weighted-average contribution margin per unit is $8.67. 2. A company that sells multiple products will always set sales prices such that all products have the same contribution margin. 3. The Doughboys Pizza Company sells pizzas in two different sizes—medium and large. The two products sell in equal numbers. The contribution margin of a medium pizza is $16, and the contribution margin of a large pizza is $18. The weighted average contribution margin is $17. 4. The Buttercrust Pizza Company sells pizzas in two different sizes—medium and large. The number of medium pizzas sold is twice the number of large pizzas sold. The contribution margin of a medium pizza is $10, and the contribution margin of a large pizza is $22. The weighted average contribution margin is $16.00.
What is the first step in developing an effective sales training program?
A) measuring sales training interest levels B) conducting a training needs assessment C) establishing a sales training budget D) setting sales training goals E) selecting a training provider
How do transformational leaders enhance the goal-setting process?
What will be an ideal response?