Postpurchase services include shipping and delivery, gift wrapping, adjustments and returns
Indicate whether the statement is true or false
TRUE
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The salesperson promised the radio station manager that the new $30,000 computer system would be compatible with the equipment already used by the station. When the new computer system proved not to be compatible even after an additional $10,000 worth of new software, the station manager sued the salesperson and his company for:
A. violation of the Robinson-Patman Act. B. misrepresentation and breach of warranty. C. failure to adhere to the rules of full disclosure. D. violation of Title VII. E. misuse of relationship marketing.
The accountant for Sysco Company is preparing the company's statement of cash flows for the fiscal year just ended. The following information is available: Retained earnings balance at the beginning of the year$819,000Net income for the year 230,000Cash dividends declared for the year 42,000Retained earnings balance at the end of the year 1,007,000Cash dividends payable at the beginning of the year 10,000Cash dividends payable at the end of the year 11,000What is the amount of cash dividends paid that should be reported in the financing section of the statement of cash flows?
A. $1,000. B. $43,000. C. $63,000. D. $42,000. E. $41,000.
Determine the shortest route for a carpet delivery truck from the carpet plant in Valparaiso to retail outlet in Hammond
A) 26 B) 28 C) 30 D) 32
______ is an attempt to incite publicity and public excitement surrounding a product through a creative event while ______ is a strategy to get consumers to share a marketer's message.
A. Buzz marketing; word-of-mouth communication B. Viral marketing; buzz marketing C. Buzz marketing; viral marketing D. Word-of-mouth communication; viral marketing E. Personal selling; word-of-mouth communication