One of Doom's defining contributions to game play as we know it today was that
A. its story-line was particularly arresting and involving.
B. it was the first successful game to come from a U.S.-based company.
C. it offered a female hero.
D. it was the first interactive game that could be played by several people over a computer network.
Answer: D
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Sex and gender differ in that: a. sex is biological and gender is social
b. sex is dependent on cultural values and gender depends on nurturing. c. they are both interchangeable. d. sex is social and gender is biological. e. sex is psychological and gender is sociological.
Who does not need the knowledge of audience research?
a. media manager b. programmer c. advertiser d. marketer e. none of above
Which of the following occurs as the result of negative valence inaccuracy?
a. Socialization b. Code switching c. Prejudice d. Stereotype threat
A ________ is a website that enables you to search through material that has been published in books, journals, and other scholarly sources.
A. web portal B. database C. general search engine D. research search engine