Prices can be controlled through direct price fixing or by market allocation
Indicate whether the statement is true or false
True
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Which of the following businesses is most likely to use a process costing system?
A) a baker producing cakes to order B) a legal service provider C) an audit service provider D) a candy manufacturer
Which of the following statements about conducting marketing research internationally is false?
A. The marketing research process may need to be modified to allow for regional differences. B. A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data. C. Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language. D. Specific differences among countries can have a profound influence in data gathering. E. Specific differences among countries have no effect on data gathering or the marketing research process.
In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to
A. deliver on these promises and risk financial losses and the success of the company. B. promise less than they can actually deliver and keep customers away. C. make the appearance of their facilities consistent with their promises to customers. D. promise too much and cause customer expectations beyond what they can deliver. E. make the quality of their services too tangible in the eyes of the customer.
Which of the following increases owner's equity?
A. Business profits B. Business expenses C. Business losses D. Dividends