Before the release of the newest iPhone by Apple Inc., an Apple juice brand used an actor dressed up like an apple to hold a sign encouraging those waiting in line to try its juice. The brand thought this would be a creative event that would spark an interest in Apple iPhone fans as they stood waiting in line with little else to do. This is an example of
A. buzz marketing.
B. viral marketing.
C. electronic marketing.
D. publicity.
E. product placement.
Answer: A
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In his annual performance review meeting with Eileen, who has been working at the company for two years, Ruben suggests that if she keeps up her good work she is likely to be offered a promotion within the next year. Ruben is exercising his ________ power.
A. referent B. reward C. coercion D. legitimate E. expert
A functional résumé is a traditional format that organizes the content in sequential order, starting with the most recent and working backward
Indicate whether the statement is true or false.
List two reasons why customers appreciate SSTs
What will be an ideal response?
OSHA cited a manufacturing company for a(n) __________ violation for exposing workers to unguarded hazardous machinery. An inspection found that the company removed the machine guarding to increase the speed of product output and knowingly permitted workers to operate the machines in this unsafe manner.
A. willful B. serious C. other than serious D. de minimis E. None of the above