When Jacob opened a gaming lounge in his town, it was the only one of its kind for two years. When other clubs opened in the area, he hired an advertising agency to create a campaign to promote his lounge. The campaign focused on reminding consumers of the good times they had had at his club. He also hired a local celebrity to endorse his club. The ad campaign's appeal to the emotions of the consumers is an example of __________.
Fill in the blank(s) with the appropriate word(s).
Ans: Competitive advertising
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A. Credit card expense may be classified as a "discount" deducted from sales to get net sales. B. Credit card expense is not recorded by the seller. C. Credit card expense may be classified as a selling expense. D. Credit card expense may be classified as an administrative expense. E. Credit card expense is a fee the seller pays for services provided by the card company.
A situation, problem, or opportunity in which an individual is obligated to choose among several actions that must be evaluated as morally right or wrong is a(n) ________ issue.
A. relative B. moral C. legal D. ethical E. value
When and why should you write a postinterview thank-you letter?
What will be an ideal response?
The named beneficiary of a life insurance policy is an intended beneficiary
Indicate whether the statement is true or false