Individuals who are in an identity group associated with widely known negative stereotypes may experience:
a. Lack of willingness to go for the hard job
b. A shared belief that the stereotype is true
c. Stereotype threat
d. Lower engagement in organizational activities
c. Stereotype threat
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SAS International Hotels devised which of the following sales promotions targeted at older consumers?
a. First to provide senior citizen discounts. b. Provided a discount percent equivalent to their age. c. A free hotel room if large family gatherings were held at the hotel. d. Free ballroom service for large family gatherings. e. Discount for large family gatherings.
How did Coke get better numbers in the test market?
a. It seasonalized the numbers b. It altered the numbers c. A marketing consultant used the Boys and Girls Clubs to get customers into Burger King to buy Frozen Coke value meals d. Its own employees bought Frozen Coke value meals
Samuelson has a beginning inventory balance on January 1 of 12,000 units and desires an ending balance of 20% of the next month's sales. If sales are expected to be 17,000 for January and 20,000 for February, what is the ending balance as of January 31?
A) 4,000 units B) 5,500 units C) 3,400 units D) 8,400 units
Bell Weather Markets has recently sold for as little as $8 a share and as much as $15 a share. The difference between these two prices is referred to as the:
A. price variance. B. bid-ask spread. C. trading range. D. opening price. E. closing price.